Capacity engine
Can the floor convert what walks in? Training + Voice Coaches.
1
3
16
70%
35%
$3,200
$297
Range $197–$497 per location
$197
$497
$1,500
8 pts
7 pts
6 hrs
$18,000
Demand engine
Can the Trust Engine fill the book? Workshop Engine + Shorts + email.
25,000
Capped per location so 35 stores don't assume 35× the same audience.
1.8%
3,600
4
2.2%
70%
4%
$7
3%
45%
75%
70%
15%
$1,200
$497
$0
$3
$12
Scenario
Conservative / Expected / Strong scales lifts and CTRs, never ticket.
Multipliers: 0.6 / 1.0 / 1.4 on lifts and CTRs. Caps: show ≤ 92%, close ≤ 65%, CTR ≤ 8%.